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Thailand launches group-tour campaign across five regions

A launch in Bangkok brought attention to a government-backed domestic tour programme that helps operators pay for buses and vans through 31 January 2027.

An unbranded white tour coach stands beneath a covered loading bay.
AI-generated editorial image of a generic Thai coach loading bay.

What you need to know

Update topicTourism
Where it appliesSee article details
Last verified15 Nov 2026
Where to verify3 linked sources

What has changed

Thailand's tourism authorities have launched a drive to put more domestic travellers on organised tours through January. Ministers and the Tourism Authority of Thailand marked the campaign at Krung Thep Aphiwat Central Terminal in Bangkok on 13 November. The launch dispatched a convoy of buses and vans as part of an effort to help tour operators run more trips beyond the country's main destinations.

How the support works

The published programme window runs from 15 October 2026 to 31 January 2027. Under its conditions, eligible operators can receive support of ฿10,000 per day for a non-scheduled coach or ฿2,500 per day for a non-scheduled van. That money goes towards hiring vehicles for group itineraries. Travellers still book their package through an operator, and the listed support amounts are the vehicle rates.

The Public Relations Department has described 70 group-tour routes. Options include trips built around local culture, nature, wellness and visits to communities, as well as some itineraries that include the international horticultural expo in Udon Thani. TAT is targeting at least 50,000 travellers and estimates more than ฿208 million in economic activity from the campaign.

What to check before booking

Ask the operator if the itinerary participates, whether your chosen departure falls within the programme dates and what the quoted price includes. Check the pick-up point for your particular itinerary too. The Bangkok station hosted the launch, while coaches and vans serve routes across five regions. If an itinerary includes the Udon Thani expo, confirm whether entrance is covered by the package and how much time is scheduled at the site.

Sources and verification

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Last verified 15 November 2026 · 00:04.

Source information

Government Public Relations Departmenthttps://nbtkanchanaburi.prd.go.th/th/content/category/detail/id/2997/iid/559726 Public Relations Department Region 2https://region2.prd.go.th/th/content/category/detail/id/3306/iid/559655 Pattaya Mailhttps://www.pattayamail.com/thailandnews/tat-launches-five-region-tour-campaign-targeting-50000-domestic-travellers-571840

Update history

15 November 2026 · 00:04Last verified

15 November 2026 · 00:04Article updated

15 November 2026 · 00:04First published

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